BEHIND THE BRAND

About Us

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We believe in the power of modesty and the timeless allure of elegance. At the heart of our brand is the philosophy that "Elegance Unveiled, Beauty Preserved." We curate a collection of high-quality, modest fashion pieces that celebrate a woman's grace without compromising her sense of style.

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Our designs go beyond trends, embracing the artistry of modest fashion that transcends time. Each piece is a testament to the enduring beauty found in the subtlety of covered grace. Our commitment is to offer you not just clothing but a reflection of your inner radiance.

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In a world that often emphasizes exposure, we take pride in showcasing how modesty can be a powerful statement of confidence and sophistication. Our collections are curated with care, ensuring that every garment enhances your beauty, allowing you to express your individuality with poise.

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We invite you to embrace a wardrobe that is not only chic and on-trend but also preserves the intrinsic beauty that makes you unique. Explore our collections and discover the elegance that comes with choosing fashion that speaks to your values and style sensibilities.

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Thank you for choosing Anapuena, where we believe in "Elegance Unveiled, Beauty Preserved" as the foundation of your modest fashion journey.

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About Me

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Hello, I'm Anapuena Havena, writer, history researcher and businesswoman in the coffee shop, restaurant, hotel, bookstore and fashion industry.

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As a rule of life, I try to give a broad meaning to everything I do, always seeking to add something good to the people within my reach. This happens when I write books, on the theme of my café and restaurant, both with great instructive value.

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And to be able to carry out so many projects, as well as in the conduct of my life, I try to put the development of virtues into practice.

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It was by practicing the virtue of modesty that I realized that I don't need to show off my body to feel beautiful or attract someone's attention. From this perspective, I decided to create a brand to value the feminine essence, valuing beauty, elegance and comfort. And I hope with this brand, which bears my name, to inspire women to live the virtue of modesty. After all, it's a charm to be virtuous!

 

What is virtue?

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“Virtue is a habitual and firm disposition to do good. It allows a person not only to perform good acts, but to give their best. The virtuous person tends toward good, pursues it and chooses it in practice.”

 

What is modesty?

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Modesty is a virtue attached to temperance, and concerns all external actions, and – more specifically – manners and modesty when dressing.

Modesty in dress presupposes respect for modesty, recognizes the body as a Temple of the Holy Spirit, and therefore leaves it veiled according to Christian norms.

 

Anapuena style

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Our style is characterized by sophisticated, elegant, comfortable dresses that enhance femininity.

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On our website, you will find dresses made from high-quality fabrics, exclusive models and prints, which will make you even more beautiful!

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Discover the Anapuena style and be enchanted!